San Diego Metro: 40 under 40

Maresa Friedman founded The Executive Cat Herder after running Global Operations & Market Development for Halo Business Intelligence, a global analytics firm. She specializes in creating high impact changes with simple execution strategies. Her simple, no frills, and direct approach to project engagement has created a fractional COO/CMO model that has been embraced within the technology community. LinkedIn has named Friedman in the top 1 percent for Social Selling in the technology industry. She was also a judge for the Business Intelligence Stratus Awards and is currently a contributor to the Innovation Enterprise a platform connecting leaders from startups to Fortune 500 companies. She writes for the Chief Strategy Officer, Chief Data Officer and CFO channels. She is also on the board for the San Diego Civic Youth Ballet.