A fractional resource with a defined purpose

Strategy, Reboots, Facilitation, & Speaking

Our firm was founded by people who have one thing in common -

We believe in GSD. Get ____ done.  Insert the word that is most comfortable for you.​We realized the fuel that was keeping us going was being in energetic environments where people wanted to succeed and grow. We also realized that EADD (Executive Attention Deficit Disorder)- can affect a company's ability company to shift and narrow focus on a master goal. Our clients come to us for one thing and one thing only- to implement and partner with them to make impactful changes in their organizations. Our mantra and vision is to create strategies and manage teams to execution. We believe that  done is better than perfect. We also believe that simple focus can lead to brilliant strides in developing your brand.  

We specialize in Strategies around marketing, growth needs, digital footprint, and operations for Solopreneurs to Fortune 500 companies.  Our services and markets we serve can be found here. If you are a Micropreneur or Small Business Owner, join our free group!

Our business relationships are cultivated and co-created with companies that have the same ideals and way of doing business.  We know we aren't for everyone and if we aren't a fit we will be sure to put you in good hands.

Maresa Friedman, TEDx Speaker

You built it. 

They didn't come.

Now what?

Strategy is the starting point.

Don't confuse activity with achievement. 

Follow us on IG for a behind the scenes look 


How we work

We pride ourselves on identifying your challenges quickly and designing strategies and plans to address them, always keeping top of mind your business's need for minimal disruption.  We are adept at creating a short term and long- term strategy plans that run in tandem.  Growing your organization means building on your strengths to improve your company's flexibility and capacity for innovation - both in what you offer and how you offer it.


It matters how other people receive and perceive your organization.  That's where The Executive Cat Herder comes in. We work incredibly hard to provide insight into the three major cornerstones of Operations & Strategic Marketing as they relate to your business, with one additional foundation point, data.


We base our strategies on facts not feelings.  

We get it.

You want to keep doing what you have always done and wonder why nothing changes.  Or more importantly, you determined that a certain social media platform wasn't for you because it wasn't your "target" audience.  

These things happen, but you end up missing out on the various was consumers engage with you.  It's not always about the bottom of the funnel "buy now" moment.  It's the Micromoments- the smallest moments that people aren't even planning to buy that become your greatest opportunity. 

We have done it.

I'd love to tell you that it was easy. We made a lot of mistakes along the way.  We spent thousands of dollars trying to find this unicorn.  What we learned is that custom doesn't have to be expensive.  We have also learned that our land & expand methodology of Microtasking ®™ can help you grow on a consistent basis when done in a systemic way. The good thing to come from this is learning what not to do which we pass on to our clients, colleagues, and partners.

Most people we work with are used to working in their businesses not on them.  We offer a fresh perspective, a chance to get comfortable with the uncomfortable, and an opportunity to push beyond self limiting beliefs that keep us from achieving our full potential.

What People are Saying

Maresa is a true business strategist and marketing expert. Working with The Executive Cat Herder has proven to be a high-delivery, low-risk resource that I recommend to any entrepreneur that is looking to improve in areas of social media strategy, branding, content marketing and removing revenue generating obstacles

Sarah Bacerra

Sr. Learning Exp. Designer

ELM Learning

Maresa is a rockstar! She quickly integrated with our team and exceeded expectations at every turn. As a lead generator, she was the top performer at the end of each day, and always asked how she could continue to do better. Her social media presence and network of influence also brought us unforeseen opportunities

Emily Ullberg

Customer Success Manager


Maresa has the ability to gain trust and respect immediately by the depth of her knowledge.... I was amazed at the amount of information she was able to fit into the limited framework of our session times. Our Google Networking events have certainly enhanced this year by her presentations. After every event the feedback I receive about her presentations has been overwhelmingly positive, and that's how I know I made the perfect choice to assign her as the keynote speaker for our Google events.

There is no doubt in my mind that Maresa is the very best speaker we have ever heard.

Jessica C. Juarez

Events & Marketing



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Strategy Reboots 


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San Diego, CA 92121

600 B Street, Third Floor

San Diego, CA 92101

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TEDx Speaker