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How we work

Working with me isn’t transactional—it’s transformational. Every step is designed to meet you exactly where you are while setting you up for where you’re meant to go. This isn’t about stacking hours. It’s about solving the right things, at the right time, with the right level of partnership.

Tailored. Not Template.

Every offer I provide is built to create real impact—but how we get there depends on what your business actually needs.

Whether you're starting with a VIP Day, stepping into a 90-Day engagement, or seeking long-term advisory, each service can be tailored or combined to meet your goals, team structure, and stage of growth.

This is not a one-size-fits-all model. It’s a curated strategy partnership—adapted to the complexity, urgency, and vision you’re carrying.

If you’re not sure where to start, we’ll figure it out together.

01

Strategic Vision & Advisory

WITH MARESA FRIEDMAN

Clarity isn't a vibe—it's a leadership advantage.

I work with founders, operators, and executive teams to build vision-backed strategy that aligns people, processes, and positioning. This isn’t theoretical—it’s a strategic operating system designed to scale with you, not strangle you.

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Life Coaching

02

Executive Brand Positioning

Your leadership story is more than a bio—it’s a business asset.


I help executives translate their lived experience into brand equity. Whether you’re raising capital, recruiting talent, or reshaping your industry reputation, we position your personal brand to move the market and deepen trust.

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Business Coaching

03

Narrative & Messaging Strategy

WITH MARESA FRIEDMAN OR HER STRATEGIC PARTNERS

If your message doesn’t land, it doesn’t matter.


Most brands talk in circles. I help you craft sharp, emotionally intelligent messaging that cuts through noise and builds connection.

 

From website copy to internal decks, we build a narrative that people feel—and follow.

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Career Coaching

04

Hidden Revenue & GTM Models

WITH MARESA FRIEDMAN OR HER STRATEGIC PARTNERS

There’s money you’re not seeing. Let’s find it.


I specialize in identifying overlooked, underleveraged, and unstructured revenue opportunities—from dormant offers to misaligned pricing to GTM strategies that don’t match your market. We fix that—with structure, not hustle

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05

Thought Leadership Development

WITH MARESA FRIEDMAN OR HER STRATEGIC PARTNERS

Your story isn’t finished—it’s ready to be published.

I’ve helped over 200 entrepreneurs, executives, and creatives turn their intellectual property into published authority. Whether it’s your first book or your next big platform move, we make sure your words work like strategy.

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Execugtive Cat Herder Logo

Maresa Friedman is The Executive Cat Herder—known for bringing order to chaos, clarity to strategy, and leadership to rooms where everyone’s talking but no one’s aligned. With a background in scaling companies and advising founders, she wrangles complexity with precision and turns big vision into executable moves.

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