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What Clients Say (aka The Receipts)

You don’t need 100 five-star reviews from strangers. You need to hear from real founders, executives, and operators who’ve done the work—sat in the strategy, made the moves, and seen the results. These aren’t surface-level compliments. They’re reflections from people who’ve built faster, clearer, and stronger after working together.

If you're wondering what it’s like to be in a room with me—read on. They’ll tell you everything.

Not everyone’s ready for real strategy—and that’s okay.

Most people don’t realize how much energy they’re wasting trying to solve the wrong problems—or following advice that was never meant for their business model. The truth is, when you get the right kind of strategic support, things start to click quickly. Offers make more sense. Teams stop spinning. Revenue stops leaking. That’s what happens when the work is tailored, not templated—and when someone’s finally willing to call out what’s not working and show you what will. These testimonials reflect that moment when everything starts moving forward—with clarity, direction, and real momentum.

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Maresa Friedman is The Executive Cat Herder—known for bringing order to chaos, clarity to strategy, and leadership to rooms where everyone’s talking but no one’s aligned. With a background in scaling companies and advising founders, she wrangles complexity with precision and turns big vision into executable moves.

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