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Hello

My name is Maresa Friedman.

What It's Like to Work With Me.

It’s Not Therapy. But It Might Feel Like Relief.

You’ll get:

  • Direct feedback, no fluff

  • A lens that sees patterns no one else is catching

  • A roadmap that works in real life, not just slides

  • A strategic partner who holds vision with care

  • And a whole lot less second-guessing on your end

The "Bio" you are probably interested in. 

Maresa Friedman is a powerhouse strategist and Fractional Chief Strategy Officer who helps founders, operators, and executive teams turn complexity into clarity—and clarity into growth.

She’s been behind $165M+ in client growth, built referral-based businesses with zero ad spend, and turned one social reel into a 50% close rate for VIP Days ranging from $7,500–$15,000. A former Google Brand Speaker with 200+ live events under her belt, she’s advised Fortune 500 companies, global brands, and high-performing entrepreneurs across multiple industries—including home services, consulting, tech, venture capital, biotech, and pharma.

Known for her straight-shooting approach and strategic depth, Maresa specializes in brand positioning, business model optimization, and scaling strategies that actually work. Whether she’s guiding a founder through a critical pivot or aligning executive teams around what matters most, her work leaves businesses sharper, stronger, and set up to scale.

When Maresa walks into the room, the energy shifts—and so does the strategy.

FEATURED ON:
TedX
Entrepreneur Magazine
Business insider
Yahoo Finance
Msn
Fast Company
“Eric Schmidt once said to hire the divas—the ones who expect a lot, push hard, and challenge the way things have always been done. That’s me. I’m not the ‘easy button.’ I’m the clarity catalyst.”
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WORKSHOPS

Get Inspired

Join me for transformative sessions that blend strategy, story, and soul—designed to challenge how you think, lead, and build.

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SERVICES

Work With Me

I partner with visionary founders and executive teams to build bold, unignorable strategy—clarifying the narrative, unlocking hidden revenue, and shifting how the market sees you.

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PODCAST

Strategy Solved

So whether you're a seasoned executive or a budding entrepreneur, join us on Strategy Solved and discover the strategies that will help you succeed in today's competitive marketplace.

Some Kind Words
CLIENT TESTIMONIALS

Hiring Maresa was one of the smartest and most valuable investments we’ve made at Not Therapy. From day one, she helped my co-founder and me see not just where our brand was, but where it could go, and all the powerful, actionable pathways to get there. She led a transformative VIP day that didn’t just focus on our company, but on us as founders and people. She got to know our goals, our leadership style, and where we wanted to grow. Then she aligned our brand strategy to support that vision. What really set Maresa apart was her ability to take big-picture thinking and translate it into a clear, detailed roadmap. She didn’t just tell us what we could do; she broke it down into what would move the needle most on our top-of-funnel, conversion, and revenue. At a critical inflection point when we only had one premium product, she helped us design more scalable revenue streams, identify who our first hires should be, and prioritize how to invest our time and money as executives. She’s analytical, creative, and no-nonsense in the best way. She did exactly what she said she’d do, and she made the whole process fun! I’d recommend Maresa to any founder looking for clarity, traction, and a strategy that aligns with both your brand and your leadership. She’s the real deal.

Hayley Caddess

Co-Founder Not Therapy

Working with Me: What to know about the Team Dynamic

Credibility with Soul.

  • I move fast and expect clarity. I respect your time, so I don’t waste mine. If you're working with me, be ready to communicate clearly, concisely, and with intention. I’m not here for fluff—I’m here for results.

  • I lead with vision but execute with precision. I’ll challenge your thinking, ask the hard questions, and help you get laser-focused on what actually moves the needle. I’ll push you—but always with your growth in mind.

  • I have high standards—because I care. My team and I are committed to excellence, and I expect that same energy from those I collaborate with. If you’re aligned with purpose and integrity, we’ll do great things together.

  • My team is small but mighty. They’re new, they’re learning, and they’re here to help you. Please be patient with them—they are here because I trust them, and they’re committed to delivering with care and excellence.

  • I’m not for everyone—and that’s okay. I work best with clients who are ready to be bold, take action, and lean into change. If you’re here for that, we’re going to do something powerful together.

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Execugtive Cat Herder Logo

Maresa Friedman is The Executive Cat Herder—known for bringing order to chaos, clarity to strategy, and leadership to rooms where everyone’s talking but no one’s aligned. With a background in scaling companies and advising founders, she wrangles complexity with precision and turns big vision into executable moves.

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