PRIVACY POLICY

Effective Date: Jan 1, 2026
Last Updated: August 10, 2026

This Privacy Policy describes how Executive Cat Herder LLC (“Company,” “we,” “us,” or “our”), including its brands, businesses, programs, and services operating under or associated with Executive Cat Herder, Strategy Solved, Strategic AF, and Maresa Friedman, collects, uses, discloses, and protects personal information.

This Privacy Policy applies to our websites, landing pages, forms, applications, events, programs, communications, digital properties, and services, including ExecutiveCatHerder.com and other websites or digital properties operated by the Company (collectively, the “Services”).

By accessing or using our Services or otherwise providing information to us, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with us, we may collect the following categories of information.

Information You Provide

We may collect information you voluntarily provide, including:

• Name

• Email address

• Telephone number

• Mailing or business address

• Company name

• Job title or professional information

• Social media information

• Information submitted through website forms, surveys, applications, questionnaires, assessments, or intake forms

• Event registration information

• Coaching, consulting, advisory, or program-related information

• Communications you send to us

• Testimonials, feedback, reviews, or survey responses

• Billing and transaction information

• Other information you voluntarily provide

Business and Professional Information

Because our Services primarily relate to consulting, strategy, education, events, advisory services, and professional development, we may collect information concerning your business, professional activities, company, goals, challenges, interests, purchasing decisions, or participation in our programs.

Automatically Collected Information

When you visit our websites or interact with our digital properties, we or our service providers may automatically collect information such as:

• IP address

• Browser type

• Device type

• Operating system

• Pages visited

• Referring websites

• Dates and times of visits

• Links clicked

• Website activity

• Approximate geographic location derived from an IP address

• Cookie identifiers

• Advertising identifiers

• Analytics and engagement information

We may use cookies, pixels, tags, APIs, tracking technologies, and similar tools to collect this information.

2. HOW WE USE INFORMATION

We may use personal information for legitimate business purposes, including to:

• Provide our products, programs, consulting, coaching, advisory, educational, event, and other services

• Respond to inquiries

• Communicate with prospective and existing clients

• Process registrations and applications

• Manage client and business relationships

• Provide customer support

• Schedule calls or meetings

• Process transactions

• Deliver purchased products or services

• Send administrative communications

• Send marketing communications

• Send newsletters, updates, educational content, offers, and event information

• Personalize our websites and communications

• Analyze website traffic and engagement

• Improve our products, services, websites, programs, and marketing

• Conduct research and business analytics

• Measure advertising and marketing effectiveness

• Develop audiences for marketing and advertising where legally permitted

• Maintain business records

• Detect or prevent fraud, misuse, security incidents, or illegal activity

• Enforce our agreements and policies

• Protect our legal rights

• Comply with legal and regulatory requirements

We may also use information for other purposes disclosed when the information is collected or with your consent.

3. EMAIL, SMS, AND MARKETING COMMUNICATIONS

If you provide your email address or telephone number, we may communicate with you regarding our Services, programs, events, offers, educational materials, or other business matters where permitted by law.

You may unsubscribe from marketing emails using the unsubscribe link included in our emails.

If you opt into SMS or text communications, message and data rates may apply. Message frequency may vary. You may opt out of marketing text messages by replying STOP or following the instructions provided in the message.

Consent to receive marketing communications is not a condition of purchasing our products or services unless otherwise expressly disclosed.

Transactional or administrative communications may still be sent when necessary to provide Services you requested.

4. COOKIES AND TRACKING TECHNOLOGIES

We may use cookies and similar technologies for purposes including:

• Website functionality

• Analytics

• Performance measurement

• Personalization

• Marketing

• Advertising

• Conversion tracking

• Audience measurement

• Fraud and security prevention

Third-party technology providers may also place or access cookies or similar technologies through our websites where permitted by applicable law.

Your browser may allow you to block or delete cookies. Doing so may affect certain website functionality.

Where required by applicable law, we will provide additional choices regarding non-essential cookies or tracking technologies.

5. HOW WE DISCLOSE INFORMATION

We may disclose personal information to third parties that help us operate our business, including:

• Website hosting providers

• Customer relationship management providers

• Email and SMS communication providers

• Payment processors

• Analytics providers

• Advertising and marketing platforms

• Scheduling providers

• Event management providers

• Cloud storage providers

• Contractors and consultants

• Professional advisors

• Technology and automation providers

• Artificial intelligence and software service providers

• Other vendors that perform services on our behalf

These providers may process information as necessary to provide services to us.

We may also disclose information when reasonably necessary to:

• Comply with applicable law

• Respond to subpoenas, court orders, or lawful governmental requests

• Protect our rights or property

• Protect the safety of our users or others

• Investigate fraud or security incidents

• Enforce agreements

• Complete a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction

6. AFFILIATED BRANDS AND BUSINESSES

This Privacy Policy applies collectively to [LEGAL LLC NAME] and the brands and trade names it operates, including:

Executive Cat Herder
Strategy Solved
Strategic AF
Maresa Friedman

Information collected through one Company-operated brand, website, program, event, form, or service may be used by the Company in connection with its other brands, programs, products, or services as described in this Privacy Policy.

For example, an individual who requests information through an Executive Cat Herder property may receive relevant communications regarding Strategy Solved, Strategic AF, Maresa Friedman programs, or other Company offerings, subject to applicable law and available opt-out rights.

7. PAYMENT INFORMATION

When you purchase a product or service, payment information may be processed by third-party payment processors.

We may receive transaction information, such as the amount paid, date of payment, product or service purchased, and payment status. We generally do not directly store complete payment card numbers when transactions are processed through third-party payment providers.

Payment processors maintain their own privacy and security practices.

8. ARTIFICIAL INTELLIGENCE AND AUTOMATION

We may use artificial intelligence, machine learning, automation, and related technologies to support our business operations.

These technologies may assist with activities such as:

• Customer relationship management

• Administrative tasks

• Content development

• Data analysis

• Research

• Marketing

• Communications

• Customer service

• Business process automation

• Service delivery

Where personal information is processed through third-party AI or automation providers, such providers may process information on our behalf subject to their applicable agreements, privacy practices, and our contractual arrangements with them.

We do not intentionally use highly sensitive personal information to train publicly available artificial intelligence models.

9. DATA RETENTION

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain appropriate business and transaction records, comply with legal obligations, resolve disputes, and enforce agreements.

Retention periods may vary depending on the type of information and the purpose for which it was collected.

10. DATA SECURITY

We use reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no website, network, database, or electronic transmission can be guaranteed to be completely secure. You provide information electronically at your own risk.

11. YOUR PRIVACY RIGHTS

Depending on where you reside, applicable privacy laws may provide you with certain rights concerning your personal information.

These may include the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate personal information

• Request deletion of certain personal information

• Request information concerning how personal information is collected or disclosed

• Obtain a copy of certain personal information

• Opt out of certain forms of targeted advertising, sharing, or sale as those terms are defined by applicable law

• Withdraw consent where processing is based upon consent

• Appeal certain decisions concerning a privacy request

• Exercise your privacy rights without unlawful discrimination

Not every right applies in every jurisdiction or circumstance. We may need to verify your identity before processing a privacy request.

12. CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under applicable California privacy laws, including the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), where those laws apply to our business and the information at issue.

Applicable rights may include requests to know, correct, or delete personal information and rights relating to certain sales or sharing of personal information.

We will honor applicable privacy rights to the extent required by law.

We do not discriminate against individuals for exercising privacy rights provided by applicable law.

13. SALE OR SHARING OF PERSONAL INFORMATION

We do not sell personal information for money in the ordinary meaning of the word “sell.”

Certain uses of advertising, analytics, cookies, pixels, audience-building technologies, or marketing platforms, however, may constitute a “sale,” “sharing,” or “targeted advertising” under certain state privacy laws even when no money is exchanged.

Where applicable law provides a right to opt out of these activities, we will provide an appropriate mechanism for exercising that right.

14. CHILDREN'S PRIVACY

Our Services are intended primarily for adults and business professionals.

We do not knowingly collect personal information from children under 13 through our general Services without appropriate authorization.

If we learn that we have collected personal information from a child in violation of applicable law, we will take reasonable steps to delete it.

15. THIRD-PARTY WEBSITES AND SERVICES

Our websites and communications may contain links to third-party websites, platforms, applications, or services.

We are not responsible for the privacy practices, security, or content of third parties. We encourage you to review their privacy policies before providing personal information.

16. INTERNATIONAL USERS

Our Company is based in the United States.

If you access our Services from outside the United States, your information may be transferred to, stored in, or processed in the United States or other jurisdictions where our service providers operate.

Those jurisdictions may have privacy laws different from the laws of your country.

Where required, we take reasonable steps to comply with applicable requirements concerning international transfers of personal information.

17. BUSINESS CONTACTS

We may collect professional contact information concerning individuals with whom we have, or may reasonably have, a business relationship.

This may include clients, prospective clients, vendors, partners, sponsors, speakers, event participants, media contacts, professional referrals, and other business contacts.

We may use this information for relationship management, professional networking, business development, service delivery, events, communications, and other legitimate business purposes, subject to applicable law.

18. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes in our business, technology, Services, or applicable laws.

When we make changes, we will update the “Last Updated” date at the top of this policy.

Your continued use of our Services following an update will be subject to the updated Privacy Policy.

19. CONTACT US

Questions, requests, or concerns regarding this Privacy Policy or our privacy practices may be directed to:

[LEGAL LLC NAME]
Operating the brands Executive Cat Herder, Strategy Solved, Strategic AF, and Maresa Friedman

Email: [PRIVACY EMAIL]
Website: ExecutiveCatHerder.com

For privacy rights requests, please include sufficient information for us to identify and respond to your request. We may request additional information to verify your identity where permitted or required by law.