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The Center for Respectful Leadership

Brand Inception, Thought Leadership Development, Team Build, Strategic Partners, Online Programs

Rebranding & Strategic Growth: Gregg Ward ➝ The Center for Respectful LeadershipI led the full rebrand of Gregg Ward Group into The Center for Respectful Leadership, repositioning the brand around a values-driven mission to foster respectful, inclusive workplace cultures. My work extended beyond visual identity—I architected a full thought leadership buildout, launched an online course, and activated my network of Learning & Development leaders and curriculum designers to support content creation and program development.


I also assembled a powerhouse support team including an Executive Assistant, Creative Support, Strategic Partners, and a curated circle of “Champions of Respect” to amplify visibility, grow strategic relationships, and scale delivery.


Project Partners

Angela Schultz, Oppoable Thumbs Marketing

Sarah Bacerra Trailblazing In Color



Power in Numbers

8

Strategic Parnters Involved

50

Impact & Reach

200

Overall BrandPrescence

Project Gallery

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Maresa Friedman is The Executive Cat Herder—known for bringing order to chaos, clarity to strategy, and leadership to rooms where everyone’s talking but no one’s aligned. With a background in scaling companies and advising founders, she wrangles complexity with precision and turns big vision into executable moves.

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