Bad Bunny Didn’t Perform. He Deployed: The Hidden Economics of Cultural Disruption
Everyone’s talking about how many people watched Bad Bunny’s halftime performance. Wrong question. The real question is: what was the value of those views? Because this wasn’t just a performance. It was a high-leverage cultural move with layers most people missed entirely. First 24 hours: ∙ Tens of millions watched live ∙ Tens of millions more through clips, replays, reactions, international coverage ∙ A second wave from debate, commentary, remixes But views don’t matter u
4 min read
An Open Letter to Founders Who Expect Free Mentorship
Founders, my answer is no. No to free mentorship. No to unpaid advisory roles. I’ve scaled companies to $5M, $15M, even $20M—only to watch leaders back out when it was time to pay. Data proves it: startups with paid mentors are 3x more likely to hit revenue milestones, and my paid mentees perform 19x better than the free ones. Why? Skin in the game. Free mentorship isn’t mentorship—it’s extraction.
2 min read
I Rarely Do Free. Here’s Why I’m Doing This.
If you know me, you know this: I don’t do fluff.I don’t do templates.And I definitely don’t do a lot of free. But this July, I’m doing...
2 min read
