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Join date: May 6, 2025

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Feb 27, 20264 min
Unpopular opinion: Free mentorship is quietly killing startups.
After 500+ mentees, I can tell you with certainty — the founders who succeeded, raised the capital they needed, and actually did the work were the ones with financial skin in the game. Every. Single. Time. And I know what you’re thinking. “But mentorship should be accessible. Knowledge should be shared freely. Pay it forward.” I’ve heard it all. I believed it once too. But here’s what 500+ relationships taught me that no business school will: Commitment without cost is just a conversation....

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Feb 26, 202610 min
The Business Case for Conscious Uncoupling
Why how you end things is the truest measure of your leadership When Gwyneth Paltrow and Chris Martin announced their separation in 2014 with the phrase “conscious uncoupling,” the internet had a field day. The term was mocked, parodied, and held up as the ultimate example of celebrity self-absorption dressed up in therapeutic language. I didn’t laugh. I was fascinated. Not because of the celebrity drama — but because underneath the easy mockery was a genuinely radical idea: that the way we...

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Feb 13, 20264 min
What Five Words Taught Me About Real Connection These Past Seven Days
“How are things with you?” That’s it. Five words. No pitch. No agenda. Just genuine curiosity about another human being. Seven days ago, I started something simple: reaching out to people in my network—friends, colleagues, even strangers—and asking them how they actually are. Not the polished, LinkedIn-approved version. Not the highlight reel. Just… how are things? The response has been overwhelming. What Happened When I Actually Asked Within a week, my inbox filled with messages I never...

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Maresa Friedman

Maresa Friedman

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Maresa Friedman is The Executive Cat Herder—known for bringing order to chaos, clarity to strategy, and leadership to rooms where everyone’s talking but no one’s aligned. With a background in scaling companies and advising founders, she wrangles complexity with precision and turns big vision into executable moves.

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