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What No One Tells You About Working with Fractional Team Members

There’s something that happens when you walk into a business as a fractional leader.


You see everything.

The gaps.

The dysfunction.

The brilliant people buried under bureaucracy.

The duplicative meetings that eat up entire days.

The missing numbers no one wants to admit they don’t track.


In my early days as a fractional executive, I thought my job was to fix it all.


Rip the Band-Aid off.

Tell the truth.

Make it better.


But here’s what experience taught me: calling everything out too early isn’t leadership—it’s demolition.


The Hard Lesson I Learned in 2017

I was brought onto a project to build strategy. Instead, I became the catch-all for chaos.

Need a deck by tomorrow? I got it.

Someone no-showed a meeting? I’d pick it up.

Marketing plan missing? That’s mine now, too.


I wasn’t leading.

I was absorbing.

And without clear expectations or boundaries, I learned fast that “fractional” meant flexible—but not in a good way.


So I made a decision.

Never again.

From that moment, I committed to walking into each role with clarity—and leaving behind the hero complex.


The Wrong Way to Work with Fractional Team Members

Let’s talk plainly.


Fractional team members are not full-time employees.

We’re not backfill for missing staff.

We are strategic partners brought in to create momentum, clarity, and progress.


But when organizations misuse us, it looks like this:


  1. Immediate Overexposure to Chaos

Dropping us into messy meetings with no context.

Giving us access to tools but not people.

Expecting us to audit, fix, and build—all at once.


  1. Treating Us Like Firefighters Instead of Architects

If your house is burning, you don’t ask the architect to save it.

You call them after the fire’s out—to help rebuild with intention.


  1. Offloading Without Onboarding

The number of times I’ve heard: “We just need you to take this off our plate”… without a single documented process, login, or point person? Too many.


  1. Expecting a Diagnosis Without Trust

I can see what’s wrong in 30 days.

But I won’t always say it.

Not because I don’t know—but because I do.

Because telling a founder or team “everything is broken” isn’t just unhelpful—it’s demoralizing, dehumanizing, and defeats the point.



The Right Way to Work with Fractional Talent

  1. Invite Us Into the Right Conversations

Early access to decision-makers, culture, and context saves time—and sanity.


  1. Define the Win Together

Is the goal stabilization, scale, or clarity? Let’s align on what success looks like. Otherwise, we’ll spin in misaligned expectations.


  1. Respect the Scope

We’re not hourly freelancers. We’re outcomes-focused. If you want a doer, hire one. If you want direction, empower it.


  1. Build Trust First, Then Ask for Truth

The best leaders I’ve worked with knew that strategic insight lands better once there’s mutual respect.


Why It Matters

  • 78% of companies use fractional executives to fill expertise gaps.

  • But 43% of engagements fail because of unclear expectations or poor integration.

  • When roles are well-scoped, fractional leaders are 2.5x more likely to generate measurable ROI.

    (Source: Toptal, 2023; Fractional Exec Report, 2024)


Final Thought

Fractional isn’t a shortcut.

It’s a strategy.


We’re not here to replace your team.

We’re here to reignite it.


But only if the relationship is built on respect, clarity, and shared outcomes.


And if you’re hiring a fractional resource for their strategic mind—give them the space to think, not just the fires to put out.



 
 
 

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Maresa Friedman is The Executive Cat Herder—known for bringing order to chaos, clarity to strategy, and leadership to rooms where everyone’s talking but no one’s aligned. With a background in scaling companies and advising founders, she wrangles complexity with precision and turns big vision into executable moves.

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