Strategy

Dec 17, 20212 min read

Put an end to being your own worst client.

Assume you have a client who consistently fails to complete her weekly tasks. They couldn't find the time to finish her email opt-in...

Dec 15, 20212 min read

The Soft Sell: How to Get a Click Without (Really) Asking For It (246% ROI on this one method)

We've all seen those old-school sales pages with yellow highlights, screaming red text, and a slew of "BUY NOW" buttons...

Dec 11, 20212 min read

Hate doing sales? Here's 2 things you can implement right now to be successful.

Sales Feels “Gross". I hear this one a lot. You feel pushy or uncomfortable when talk turns to money. But, you are in sales.

Aug 11, 20211 min read

Cool Tool Alert:Sales Templates when you are awesome at what you do, but terrible at pitching it.

Today's resource is geared to help you connect with people. That's literally what Hunter.Io does. However, one of the things that I...

Dec 10, 20201 min read

California and $500,000,000 in relief for Small Business- SIGN UP to be notified.

A few days ago, as things were evolving in real-time, Scott Duffy of What Now Academy and I jumped on a live stream to share the...

Dec 2, 20191 min read

Marketing Monday: Overwhelmed with e-mail and a tip to fix it

I'm overwhelmed with messages that don't matter- are you?

Jun 27, 20193 min read

Your calendar scheduling link works for you- but 1 thing can make sure it doesn't alienate people!

It gives every customer what they really want - options.

Apr 9, 20191 min read

Using Instagram for Business- 10 Tips anyone can use to get their jumpstart.

It's true, 5 years ago if you would have asked me about Instagram for business, I would have told you if you weren't in food or travel-...

Feb 10, 20191 min read

The E-mail Signature Line (AKA free marketing)- #5minuteMarketing

It was back in 1996 when Hotmail launched their simple e-mail signature add-on to new subscribers. Simply put, the call to action was...

Sep 16, 20182 min read

Dirty "Secrets" in entrepreneurship. There is no shame in side hustle.

Yesterday I made a #confession A public one. A few years back having made a poor decision as a new business owner- I was faced with two...

Sep 8, 20181 min read

50/30/20 Event Promotion - Anatomy of an Ad Result

Here is a breakdown of a small ad run used to promote a panel event that I did. I think it's important that everyone understands when it...

Sep 6, 20181 min read

My 6 Minute LinkedIn Routine Overview

I have a lot of people who ask me on a daily basis how they should be using LinkedIn. I figure there is no better way than to use my own...