Assume you have a client who consistently fails to complete her weekly tasks.
They couldn't find the time to finish her email opt-in page.
They are always complaining about how much work they had to do and how long it was taking them.
They are too preoccupied to write the next chapter of her novel.
They are working so hard that they completely forgot to prepare their webinar presentation.
They haven't finished the business plan.
In your meetings with them, they always commit to action- and then don't do anything.
It wouldn't be long before you sat the client down for a serious discussion about the future of your coaching or business relationship—and their company. Such a coaching client is a frustrating waste of time.
So, why do you keep making these and other excuses for yourself? Why are you allowing your lack of business development to continue, even though you know how critical those tasks are to your future growth?
If your business could talk, what would it say?
Before you think I'm being unfair to you, consider this: we all struggle with the same problem. We all prioritize our clients, our families, our friends, and even the neighbor we barely know.
But I'm giving you permission to stop doing that right now and start treating yourself like the VIP you truly are.
It's time to prioritize your company's growth over your clients'. Only by doing so will you be able to reach a larger audience, assist more people, and achieve your personal goals.
Making appointments with yourself is the simplest way to accomplish this. I saw incredible returns when I made appointments and kept those. This isn't "time blocking" where I'm blocking off 4 hours of time that is unrealistic.
What are you going to do with that hour or two you have free on Thursday afternoon? Do not schedule a client call in that location. Make reservations for yourself. Put it on your calendar and treat it as if it were an unbreakable appointment, just like you would with a client, your doctor, or your accountant.
Spend your time working on the things that are critical to the continued growth of your company.
• Create a new group coaching program or course
• Compose a chapter for your upcoming book.
• Create email templates for your autoresponder.
• Contact joint venture partners
In short, do what you tell your clients to do—what your own coach or advisor is likely to advise. Don't put them off until "later" or "after your client work is finished."
Begin by elevating yourself to VIP client status and putting yourself first. Your company will appreciate it.