

5 Travel Rules That Apply to Life (Especially When Things Go Sideways)
Life is unpredictable—so is travel. These 5 rules help you handle both without becoming that person
3 min read


The City, the Strategy and the Comeback of Depth
Short-form hooks might catch attention—but long-form content builds trust, authority, and real connection. It’s time for a comeback.
3 min read


Put an end to being your own worst client.
Assume you have a client who consistently fails to complete her weekly tasks. They couldn't find the time to finish her email opt-in...
2 min read


The Soft Sell: How to Get a Click Without (Really) Asking For It (246% ROI on this one method)
We've all seen those old-school sales pages with yellow highlights, screaming red text, and a slew of "BUY NOW" buttons...
2 min read


Hate doing sales? Here's 2 things you can implement right now to be successful.
Sales Feels “Gross".
I hear this one a lot. You feel pushy or uncomfortable when talk turns to money. But, you are in sales.
2 min read


Cool Tool Alert:Sales Templates when you are awesome at what you do, but terrible at pitching it.
Today's resource is geared to help you connect with people. That's literally what Hunter.Io does. However, one of the things that I...
1 min read


California and $500,000,000 in relief for Small Business- SIGN UP to be notified.
A few days ago, as things were evolving in real-time, Scott Duffy of What Now Academy and I jumped on a live stream to share the...
1 min read


Free traffic from google starts here (and takes less than 7 minutes)
Free marketing from google, seriosly - $0.
1 min read


Marketing Monday: Stop overthinking process and procedures, and record video with this instead!
The easiest way to give someone information, video + you = awesome
1 min read


Marketing Monday: Overwhelmed with e-mail and a tip to fix it
I'm overwhelmed with messages that don't matter- are you?
1 min read


When you need to dominate local, not global. The Local Search Marketing Program is live!
San Diego County business owners listen up!
1 min read


Your calendar scheduling link works for you- but 1 thing can make sure it doesn't alienate people!
It gives every customer what they really want - options.
3 min read


Using Instagram for Business- 10 Tips anyone can use to get their jumpstart.
It's true, 5 years ago if you would have asked me about Instagram for business, I would have told you if you weren't in food or travel-...
1 min read


Women & Veteran Led are among the newest attributes to help you stand out on Google.
In our monthly free Google My Business Training's, we spend a lot of time showing business owners how to maximize their profile. We know...
1 min read


5 minutes to free marketing with Google's #SmallThanks program
I hear a ton of excuses from business owners who claim that content is a problem. Here is a great resource for you smaller businesses...
1 min read


The Ecosystem of Expectation Playlist...
The Hera Venture Summit is today, and I'll be sharing a brand spanking new keynote. The topic? Fail Forward, Think Small, Win Big:...
1 min read


50/30/20 Event Promotion - Anatomy of an Ad Result
Here is a breakdown of a small ad run used to promote a panel event that I did. I think it's important that everyone understands when it...
1 min read


My 6 Minute LinkedIn Routine Overview
I have a lot of people who ask me on a daily basis how they should be using LinkedIn. I figure there is no better way than to use my own...
1 min read