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The Ecosystem of Expectation Playlist...

The Hera Venture Summit is today, and I'll be sharing a brand spanking new keynote.

The topic?


Fail Forward, Think Small, Win Big: Success in Unexpected Moments.


The content? Can't share it with you yet, but i can give a hint... here it is below.

You figure it out...

Recap to come tonight.


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Maresa Friedman is The Executive Cat Herder—known for bringing order to chaos, clarity to strategy, and leadership to rooms where everyone’s talking but no one’s aligned. With a background in scaling companies and advising founders, she wrangles complexity with precision and turns big vision into executable moves.

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