I Rarely Do Free. Here’s Why I’m Doing This.

Maresa Friedman
Jun 24
2 min read

If you know me, you know this:

I don’t do fluff.I don’t do templates.And I definitely don’t do a lot of free.

But this July, I’m doing something I haven’t done in over six years:

I’m opening up The Momentum Shift—a 3-day live online experience built to help you reset, refocus, and finally move.

Why Now?

Because too many founders—especially women—are still stuck in outdated business models that reward burnout, delay, and perfection over movement and momentum.

🔍 72% of women founders say they experience imposter syndrome more intensely when scaling beyond $100K in revenue.—Women in Business 2023, QuickBooks

🔍 94% of entrepreneurs report being the bottleneck in their own business growth.—Xero Small Business Insights, 2022

🔍 63% of small business owners admit they pivot not from strategy—but from burnout or emotional disconnection.—Fast Company Entrepreneur Survey, 2023

Sound familiar?

We’ve been told to do the mindset work, trust the process, and lean in.But what if the real shift happens when you stop leaning and start leading?

That’s why I created two rooms inside The Momentum Shift—so you can step into the one that fits where you are and where you’re going.

Choose Your Track:

THE ROOM BUILT FOR HER

A women-only experience for founders who are tired of being told to “soften” their ambition or “polish” their pitch.

This room is built for clarity, strategy, and systems that scale—without compromising your voice.

Save Your Spot »

SCALE WITH STRUCTURE

Open to all identities, this track is for builders, operators, and creators who are scaling real businesses—but still need the internal system to match their external success.

🔗 Register Now »

Why It Matters:

89% of founders who implement structured decision systems report more growth and less stress within 60 days.—Harvard Business Review, 2022

This isn’t just a workshop.It’s a decision point.

If you’ve felt stuck, second-guessed, or scattered—this is your reset.
If you’ve wanted to work with me but weren’t ready for a high-ticket program—this is your moment.
If you want to stop watching everyone else move while you hold the weight of your business—this is your window.

I rarely offer anything for free.And I never repeat something that wasn’t designed to generate momentum.

So if you’re reading this—you’re early.You’re invited.You’re ready.

Let’s move.