

Set the bar low - win big. Here's a different way to think about media.
No Outlet is Too Small, I repeat - NO OUTLET IS TOO SMALL
2 min read


Don't throw out the baby w/the bathwater..3 Simple ways to think about Events & Coronavirus
I'm still living my life (albeit getting more time at home)- but I'm surprised to see how many organizations are unable to pivot.
3 min read


3 ways to prepare for PR Success
3ways to prepare for PR Success
3 min read


Marketing Monday: Stop overthinking process and procedures, and record video with this instead!
The easiest way to give someone information, video + you = awesome
1 min read


Marketing Monday: Overwhelmed with e-mail and a tip to fix it
I'm overwhelmed with messages that don't matter- are you?
1 min read


When you need to dominate local, not global. The Local Search Marketing Program is live!
San Diego County business owners listen up!
1 min read


The cost of disrespect in the workplace is more than just annoyance, there's a price to pay.
A few days ago, I did a simple post on Linkedin, after working with a smaller organization for the past 9 months. Disrespect had a big...
2 min read


Your calendar scheduling link works for you- but 1 thing can make sure it doesn't alienate people!
It gives every customer what they really want - options.
3 min read


Open your ears and eyes - and be open. A conversation with an airline founder I'll never forget.
I was so happy to be a speaker and teach at Startup Week in San Diego this week. A few years ago, I had volunteered because I wasn't sure...
1 min read


Using Instagram for Business- 10 Tips anyone can use to get their jumpstart.
It's true, 5 years ago if you would have asked me about Instagram for business, I would have told you if you weren't in food or travel-...
1 min read


2nd Annual International Women's Day Event Panel Announced!
The 2nd Annual International Women's Day Event in downtown San Diego hosted by the So Cal Marketing Club is officially happening...
4 min read


The E-mail Signature Line (AKA free marketing)- #5minuteMarketing
It was back in 1996 when Hotmail launched their simple e-mail signature add-on to new subscribers. Simply put, the call to action was...
1 min read